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Even though a music video is simply a short film; something for us to watch with our eyes, while we hear the song, with our ears. There are plenty more reasons as to why bands and artists produce music videos. Some of the reasons could be to create controversy, promoting themselves or their band, for marketing reasons i.e. creating a synergy, for a rise in downloads i.e. iTunes, showing creativity, making a song that is just as famous for its dance routine, etc - the list goes on.
Different artists have different goals and aims when shooting their music video, however, they are all shot in the same way, they are just shot in different kinds of ways and styles.
Different artists have different goals and aims when shooting their music video, however, they are all shot in the same way, they are just shot in different kinds of ways and styles.
There are many different parts to a music video. As I have already deconstructed single-camera drama's, I shouldn't imagine that deconstructing music video's will actually be that different. I think this because a music video is essential a small drama. It is a story being told, by having a series of things happen to make it visually exciting by putting it all into the frame of a camera and acting it out (mise-en-scene).
I am going to be deconstructing 8/9 music video's, all of which will be told in a different narrative to each other. Similarly to the types of genre's of the music video's I'll be looking at and assessing. Anything from Parody to Post-Modern.
Just like I did while deconstructing single-camera drama's, I'll be looking at how they work with the technical parts of the music video. Such as, the lighting, shot types, editing. And also things like miming and lip sync, which was obviously not so important when looking at the single camera drama's.
Having a quick look through all of the different video's I am planning on deconstructing for each genre of music, there are very few that actually have the use of a slow-motion/fast-motion lip sync. Lip syncing is an effect which is commonly used in the music-video industry. It creates an interesting visual effect. For example a slow motion clip with the surroundings would be slower, the lyrics would be sped up to fit with the new motion of the lip sync; and that's the speed the performer would have to sing to.
I am going to be deconstructing 8/9 music video's, all of which will be told in a different narrative to each other. Similarly to the types of genre's of the music video's I'll be looking at and assessing. Anything from Parody to Post-Modern.
Just like I did while deconstructing single-camera drama's, I'll be looking at how they work with the technical parts of the music video. Such as, the lighting, shot types, editing. And also things like miming and lip sync, which was obviously not so important when looking at the single camera drama's.
Having a quick look through all of the different video's I am planning on deconstructing for each genre of music, there are very few that actually have the use of a slow-motion/fast-motion lip sync. Lip syncing is an effect which is commonly used in the music-video industry. It creates an interesting visual effect. For example a slow motion clip with the surroundings would be slower, the lyrics would be sped up to fit with the new motion of the lip sync; and that's the speed the performer would have to sing to.
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The first music video that I looked at was "Let It Go" - by Demi Lovato. The style of this video is a film tie in for the recent hit film "Frozen" by Disney. I had already seen this music video a while ago when it first came out, before the film was released out on DVD, and I already noticed that it had a good amount of the actual film footage to Demi singing the song, so I chose to use it for deconstruction. Demi Lovato actually became famous from being a young disney star herself, featuring on the hit show "Wizzards of Waverly Place" on disney channel. This meant that Lovato already represents Disney in her own right even before participating in this movie.
So.. whats the purpose? - The purpose of this music video being produced is (as I have previously stated) for the Disney film "Frozen". By Demi Lovato doing the main cover song, this then promotes the film. Seeing as Demi is a pop-star in her own right already, she has her own (large) fan base, so immediately Disney will have all of these people wanting to find out more about the movie, if their icon is part of it. This then will create a popular buzz simply from her set of fans alone, which could essentially be the beginning of setting the trend for the rest of the world to see what it is all about. Demi sells the movie by advertising herself for it, during her music video, along with snippets from the films footage itself, as because this was released before the film was out on DVD it gives an indication to those people who haven't yet seen it as to what it is about - without giving too much away. This makes this single a good form of marketing from Disney as they have come together (Disney & Lovato) to create a synergy - part of a cross platform (the films soundtrack) for the movie!
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The Conventions Used…
Listening to the lyrics of the song and allowing yourself to interpret them, makes you understand the whole much more, and a whole lot better. To begin with, the title and the main chorus of the song (obviously) is 'Let It Go', the lyrics that follow that quote are 'can't hold it back anymore' - these two lines of song alone, allow you to understand the overall, and general mood/feel/theme of the song. My own interpretation of these lyrics would be that just from the words 'let it go', it tells me that a character (from the movie) is trying to move on, get over something/someone. The second part of that line ('can't hold it back anymore') alongside the way that Demi performs it, makes me believe it's a powerful statement, that it really means something, and Demi certainly puts that message across while singing these lyrics!
Simple lyrics such as 'bury it in the snow' are small but important indications as to the the actual theme, in terms of settings, of the movie; snow > "Frozen". Because of all of the above, this then enabled us to come to terms with the meanings implied through the song, and the lyrics involved, the singer, her performance and the music video as a whole.
This song does not have any immediate "links" to other artists, but the voice over of the main character sings this song in the actual movie (Idina Menzel) - which makes Demi's version the main 'cover' version that represents the film, practically. I believe that the main and most obvious "generic convention" for a film tie-in music video, is the way that it fades in and out of film footage, to Lovato in her music video actually performing. It is very clear to me that different parts of the music video represent different parts of the movie. By this being done by a real person, oppose to the animations of the film, it almost brings the story to life and creates a sense of realism to the whole film which, in my opinion, shows that there is more depth to the movie, and more complex and meaningful morals behind the story line - as there usually is in a Disney film, which because a Disney "generic convention"!
Listening to the lyrics of the song and allowing yourself to interpret them, makes you understand the whole much more, and a whole lot better. To begin with, the title and the main chorus of the song (obviously) is 'Let It Go', the lyrics that follow that quote are 'can't hold it back anymore' - these two lines of song alone, allow you to understand the overall, and general mood/feel/theme of the song. My own interpretation of these lyrics would be that just from the words 'let it go', it tells me that a character (from the movie) is trying to move on, get over something/someone. The second part of that line ('can't hold it back anymore') alongside the way that Demi performs it, makes me believe it's a powerful statement, that it really means something, and Demi certainly puts that message across while singing these lyrics!
Simple lyrics such as 'bury it in the snow' are small but important indications as to the the actual theme, in terms of settings, of the movie; snow > "Frozen". Because of all of the above, this then enabled us to come to terms with the meanings implied through the song, and the lyrics involved, the singer, her performance and the music video as a whole.
This song does not have any immediate "links" to other artists, but the voice over of the main character sings this song in the actual movie (Idina Menzel) - which makes Demi's version the main 'cover' version that represents the film, practically. I believe that the main and most obvious "generic convention" for a film tie-in music video, is the way that it fades in and out of film footage, to Lovato in her music video actually performing. It is very clear to me that different parts of the music video represent different parts of the movie. By this being done by a real person, oppose to the animations of the film, it almost brings the story to life and creates a sense of realism to the whole film which, in my opinion, shows that there is more depth to the movie, and more complex and meaningful morals behind the story line - as there usually is in a Disney film, which because a Disney "generic convention"!
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Techniques used;
Throughout watching closely to this music video, it became apparent that there were 3 dominant shot types; close-up (most dominant), medium shot, and long shot (least dominant).
Even if Demi was in the same room, it switched from these 3 shots most of all during the video. The first half of the music video was based in a dark room, the shots were mostly close-ups of Demi's face, or long shots of her, looking very distant.
These long shots also enables you, as the viewer, to see how big, dark, and almost cold this room it is currently set up in, is! You could notice all of the furniture featured in this room had been covered up in sheets - giving a sense of mystery, and the thought "why and what is covered up?" springs to mind. It also reminds you of a non used ghost-like house, covered in dust, which again, shows that the mood is dark and eery.
It then changes to the second half of the music video (more 3/4's of the way into the video, at 2:54). A long tracking shot of Demi enters through grand double doors, wearing a pretty, pale, long dress - very different to her get-up in the first half. The shots are still predominantly the same 3 shots as the first half (close-up, medium & long shots) but this time more tracking shots are involved (long shot tracking shots) - these tracking shots are done with the camera being held in front of her - so it looks as if she is walking towards us as viewers (i.e. the camera).
This then develops and portrays a much more happier and up-beat mood set to the theme of the music video, and the mood is then lifted some more when she begins to reveal whats under the cloths.
However, the cloths this time are white, oppose to black when she was performing in the darker room during the first section of this music video. She takes off the cloths to show beautiful, lavish pieces of furniture which I interpreted as the grand life that whoever she is singing about, deserves to have/perhaps ends up having.
The way Demi does this so carelessly, again, ties in with the reoccurring lyrics of 'let it go' - Demi indicates she is letting go by fiercely throwing these covers off of the pieces of furniture, almost like she shouldn't be, and is breaking the rules! So, not only are the lyrics being sung by Demi, she is also performing them through her actions.
This is how a good music widow can allow the singer/performer to put across the message of the film in a couple of minutes during a music video, before finding out the more in-depth stories and adventures by watching the whole movie.
Even if Demi was in the same room, it switched from these 3 shots most of all during the video. The first half of the music video was based in a dark room, the shots were mostly close-ups of Demi's face, or long shots of her, looking very distant.
These long shots also enables you, as the viewer, to see how big, dark, and almost cold this room it is currently set up in, is! You could notice all of the furniture featured in this room had been covered up in sheets - giving a sense of mystery, and the thought "why and what is covered up?" springs to mind. It also reminds you of a non used ghost-like house, covered in dust, which again, shows that the mood is dark and eery.
It then changes to the second half of the music video (more 3/4's of the way into the video, at 2:54). A long tracking shot of Demi enters through grand double doors, wearing a pretty, pale, long dress - very different to her get-up in the first half. The shots are still predominantly the same 3 shots as the first half (close-up, medium & long shots) but this time more tracking shots are involved (long shot tracking shots) - these tracking shots are done with the camera being held in front of her - so it looks as if she is walking towards us as viewers (i.e. the camera).
This then develops and portrays a much more happier and up-beat mood set to the theme of the music video, and the mood is then lifted some more when she begins to reveal whats under the cloths.
However, the cloths this time are white, oppose to black when she was performing in the darker room during the first section of this music video. She takes off the cloths to show beautiful, lavish pieces of furniture which I interpreted as the grand life that whoever she is singing about, deserves to have/perhaps ends up having.
The way Demi does this so carelessly, again, ties in with the reoccurring lyrics of 'let it go' - Demi indicates she is letting go by fiercely throwing these covers off of the pieces of furniture, almost like she shouldn't be, and is breaking the rules! So, not only are the lyrics being sung by Demi, she is also performing them through her actions.
This is how a good music widow can allow the singer/performer to put across the message of the film in a couple of minutes during a music video, before finding out the more in-depth stories and adventures by watching the whole movie.
Lighting….
Seeing as there are 3 main shot types that reoccur throughout this music video, each lighting appears to be different, even if the same technique has been used.
To begin with, I'm focusing on the close-up of Demi's face. In the first half of this music video (as I have previously stated) the lighting is dark and eery. This tells me that the general lighting used would be low-key lighting. However, zooming in to the close-ups of Demi's face - the camera facing the profile/side of her face. Now, there is a light singing from the other side of Demi, making subtle shadowing across her face, and this creates a soft style of lighting.
Looking at the long shot, the style of lighting here works well to fit the theme of the dong, but the technique is now the available light. This light is coming through the wide windows that have thin curtain-sheets draped over them so the lighting to not disrupt filming by being too overpowering and turning Demi into a black silhouette! So at the scene where she stands in front of the windows, she is only slightly undefined, not completely blacked out.
The medium shot of the darker first section of the music video is my favourite, this being because, in terms of the style of lighting, it is actually similar (if not the same as) to the close-up, only now, it is more effective during this type of shot because more of her body is being shown. This low-key lighting, shining across her face and hair giving it a mysterious yet dark, almost upsetting mood.
It is now becoming apparent to me that the mood is a very important aspect to the music video, because at the end of the day you're telling a story. And in this case you're telling the general story line to a film in 3-4 minutes.
The fact that this music video is split into two halves in terms of settings i.e. the dark eery setting to begin with, and suddenly jumping into the white, lavish paradise of the second half and theme of the video! This helps us as viewers (by the noticeable difference of the lighting) to understand the story being told to us.
At 02:52, Demi enters a bright room, where, as I established, available light is the source that is used. I can still tell not all available light is actually being used, as a more shadow-filled part of the room is created. From 03:03, you can see where the light slowly increases in shadow from (on-screen) left, to right. The final few shots of the video show a huge amount of high-key lighting. The close-ups of Demi now have no shadows whatsoever, oppose to how it looked during the first half of the music video.
The very last shot of Demi is an interesting one in terms of lighting. From 03:36 - 03:38 & 03:41 - 03:44/end its a behind tracking, medium close-up of Demi walking into what is the available light source (window).
This means that the light simply gets brighter around her until the camera cannot eventually focus on it anymore. Finishing the video of pure whiteness; a white screen.
To begin with, I'm focusing on the close-up of Demi's face. In the first half of this music video (as I have previously stated) the lighting is dark and eery. This tells me that the general lighting used would be low-key lighting. However, zooming in to the close-ups of Demi's face - the camera facing the profile/side of her face. Now, there is a light singing from the other side of Demi, making subtle shadowing across her face, and this creates a soft style of lighting.
Looking at the long shot, the style of lighting here works well to fit the theme of the dong, but the technique is now the available light. This light is coming through the wide windows that have thin curtain-sheets draped over them so the lighting to not disrupt filming by being too overpowering and turning Demi into a black silhouette! So at the scene where she stands in front of the windows, she is only slightly undefined, not completely blacked out.
The medium shot of the darker first section of the music video is my favourite, this being because, in terms of the style of lighting, it is actually similar (if not the same as) to the close-up, only now, it is more effective during this type of shot because more of her body is being shown. This low-key lighting, shining across her face and hair giving it a mysterious yet dark, almost upsetting mood.
It is now becoming apparent to me that the mood is a very important aspect to the music video, because at the end of the day you're telling a story. And in this case you're telling the general story line to a film in 3-4 minutes.
The fact that this music video is split into two halves in terms of settings i.e. the dark eery setting to begin with, and suddenly jumping into the white, lavish paradise of the second half and theme of the video! This helps us as viewers (by the noticeable difference of the lighting) to understand the story being told to us.
At 02:52, Demi enters a bright room, where, as I established, available light is the source that is used. I can still tell not all available light is actually being used, as a more shadow-filled part of the room is created. From 03:03, you can see where the light slowly increases in shadow from (on-screen) left, to right. The final few shots of the video show a huge amount of high-key lighting. The close-ups of Demi now have no shadows whatsoever, oppose to how it looked during the first half of the music video.
The very last shot of Demi is an interesting one in terms of lighting. From 03:36 - 03:38 & 03:41 - 03:44/end its a behind tracking, medium close-up of Demi walking into what is the available light source (window).
This means that the light simply gets brighter around her until the camera cannot eventually focus on it anymore. Finishing the video of pure whiteness; a white screen.
Editing……
Because this video is a film tie-in music video, there is a mix of 'whats on the screen' - going from the artist, to scenes chosen from the film. The way in which they have done this editing is fairly simple and straight forward. They have used dissolve/lap dissolve for the edition of Demi > the film, and then the film back to Demi.
This makes it easier to watch and notice that the two clips that are consecutive are referring back to each other, from real-life Demi world, to the animation world.
However, the cuts from shot to shot of the actual music video of Demi singing are continuity/realist editing as you don't think anything of it when you see a close-up of Demi's face, then suddenly a long, full length body shot of her and her surroundings straight after.
This is because there isn't any change in terms of what the footage is of other than different kinds of shot types. Unlike when it changes to the film footage - we, as viewers need to understand the difference and thats the easiest way to show it.
Because this video is a film tie-in music video, there is a mix of 'whats on the screen' - going from the artist, to scenes chosen from the film. The way in which they have done this editing is fairly simple and straight forward. They have used dissolve/lap dissolve for the edition of Demi > the film, and then the film back to Demi.
This makes it easier to watch and notice that the two clips that are consecutive are referring back to each other, from real-life Demi world, to the animation world.
However, the cuts from shot to shot of the actual music video of Demi singing are continuity/realist editing as you don't think anything of it when you see a close-up of Demi's face, then suddenly a long, full length body shot of her and her surroundings straight after.
This is because there isn't any change in terms of what the footage is of other than different kinds of shot types. Unlike when it changes to the film footage - we, as viewers need to understand the difference and thats the easiest way to show it.
This below is another example of a film tie-in themed music video. This is a different kind of film tie-in because unlike the Frozen one, where Demi is featured throughout the video, and is on camera as much if not more as there is film footage, this one is literally all film footage and the artist is not shown whatsoever.
I think I prefer the way the Frozen music video has been done, simply because it shows the strong, direct link between the two, and doesn't give away too much of the film. Seeing as this Ed Sheeran video is nearly 5 minutes long, that is a lot of shots shown throughout, taken from snippets of this film.
I think I prefer the way the Frozen music video has been done, simply because it shows the strong, direct link between the two, and doesn't give away too much of the film. Seeing as this Ed Sheeran video is nearly 5 minutes long, that is a lot of shots shown throughout, taken from snippets of this film.
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Romantic Style….
Taylor Swift's - "Never Ever"
Explain choice of style…
The majority of the worlds written music and hit songs are often about LOVE. Taylor Swift is an artist who is always constant in her choice of style and sense of genre. It is very clear that most of her songs are sung through heartache, or she is trying to put forward a message about love. This is similar to most artist in the music industry; songs sung about 'falling in/out of love' or 'missing someone' are often the ones that do well!
I chose to do this one by Taylor Swift because it is not her typical love song, as this time she is showing the opposite side to love i.e. she is not ever going to get back with her ex-partner! Nevertheless, this music video is still a true representation of what a romantic style video looks like - only this one is more quirky and upbeat that her usual ones. This actually means that because this video is such a put on and 'role-play' like video, it would actually fit into the 'performance' category as well.
Taylor Swift's - "Never Ever"
Explain choice of style…
The majority of the worlds written music and hit songs are often about LOVE. Taylor Swift is an artist who is always constant in her choice of style and sense of genre. It is very clear that most of her songs are sung through heartache, or she is trying to put forward a message about love. This is similar to most artist in the music industry; songs sung about 'falling in/out of love' or 'missing someone' are often the ones that do well!
I chose to do this one by Taylor Swift because it is not her typical love song, as this time she is showing the opposite side to love i.e. she is not ever going to get back with her ex-partner! Nevertheless, this music video is still a true representation of what a romantic style video looks like - only this one is more quirky and upbeat that her usual ones. This actually means that because this video is such a put on and 'role-play' like video, it would actually fit into the 'performance' category as well.
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What is the purpose of this video?..
The purpose of this music video (taking the fact she is already a well known, worldwide pop-star etc) I would say, would be things like showing an act/moral through the visualization of a story being told; in this case a break up and all of the 'irritating' elements of it all happening. Obviously making money is a key aspect of Taylor Swift doing this video, as she is a superstar she's got to keep up with herself and allow herself to continue living the life she does by DOING what she does, and then making money from doing it.
As Taylor continues to make music and video's to go with it, she is always going to be developing as an artist, and keep on become more well known, as a new generation of people begin to listen to music; her music.
Seeing as things like the iTunes charts/downloads just tends to happen, as something that is ongoing, she will be making these songs and music videos in order to keep her downloading listings/ratings high; this way it will continue to look good on her image as a pop-star.
The purpose of this music video (taking the fact she is already a well known, worldwide pop-star etc) I would say, would be things like showing an act/moral through the visualization of a story being told; in this case a break up and all of the 'irritating' elements of it all happening. Obviously making money is a key aspect of Taylor Swift doing this video, as she is a superstar she's got to keep up with herself and allow herself to continue living the life she does by DOING what she does, and then making money from doing it.
As Taylor continues to make music and video's to go with it, she is always going to be developing as an artist, and keep on become more well known, as a new generation of people begin to listen to music; her music.
Seeing as things like the iTunes charts/downloads just tends to happen, as something that is ongoing, she will be making these songs and music videos in order to keep her downloading listings/ratings high; this way it will continue to look good on her image as a pop-star.
![Picture](http://www.weebly.com/weebly/images/na.png)
Conventions used…
The lyrics of this song can be interpreted very easy, as the whole story behind it is a very well known/stereotypical situation of a break-up and one of the couple is adamant in not having anything else to do with the other.
Obviously the song title is "We are never ever getting back together" which is the main chorus line - which states the obvious really.
The lyrics of this song can be interpreted very easy, as the whole story behind it is a very well known/stereotypical situation of a break-up and one of the couple is adamant in not having anything else to do with the other.
Obviously the song title is "We are never ever getting back together" which is the main chorus line - which states the obvious really.
"And I used to say…. never say never" (02:13) - is another quote from the song which is basically saying how she didn't want to say never before and now whatever the circumstances are now and if they may have changed, she is more than happy to say "never" (ever).
I think the implied meaning that Taylor is trying to put across is to attract a whole target audience; the sort of mid-teen ages that are going through various breakups and they all end up being pretty samey, so she has done the generalized stereotypical story line to follow up that principle. I think she has done this to make the listeners able to relate to her, and she will have people feel as if they can relate to Taylor Swift if she's singing about what they're going through, then they must all be the same! It's good marketing from her point of view whether it be a real part of her own personal life, or she has actually done it just so the people/her main target market age group feel as though they relate with her. Or perhaps neither, she may have just assumed making another song from love, will get her in the top charts again this time, as it has been since she first appeared in the market.
In terms of links with other artist, I found a video called "When I Think Of You" by Janet Jackson; it terms of the video the two are quite similar and I would imagine that this is the video Taylor and her team may have been influenced by before creating her "never ever" video.
I think the implied meaning that Taylor is trying to put across is to attract a whole target audience; the sort of mid-teen ages that are going through various breakups and they all end up being pretty samey, so she has done the generalized stereotypical story line to follow up that principle. I think she has done this to make the listeners able to relate to her, and she will have people feel as if they can relate to Taylor Swift if she's singing about what they're going through, then they must all be the same! It's good marketing from her point of view whether it be a real part of her own personal life, or she has actually done it just so the people/her main target market age group feel as though they relate with her. Or perhaps neither, she may have just assumed making another song from love, will get her in the top charts again this time, as it has been since she first appeared in the market.
In terms of links with other artist, I found a video called "When I Think Of You" by Janet Jackson; it terms of the video the two are quite similar and I would imagine that this is the video Taylor and her team may have been influenced by before creating her "never ever" video.
The first couple of seconds of both videos allow you to see the setting that they are in. Already these video's do look pretty similar in terms of scenery as they are both based around a apartment looking area of a town/city and are both in one of the higher floored flats.
1:25 on Janets video & 0:44 on Taylors both show the use of an object being use to mask the change of location/cuts. The locations of both the videos change to are a completely different set up and dynamic to the previous, which shows me that both of these video's are made to hold the viewer, making it more visually interesting and wondering 'whats next?!'.
1:25 on Janets video & 0:44 on Taylors both show the use of an object being use to mask the change of location/cuts. The locations of both the videos change to are a completely different set up and dynamic to the previous, which shows me that both of these video's are made to hold the viewer, making it more visually interesting and wondering 'whats next?!'.
Most music video's use this technique, as it makes the video look more continued; like you're watching it happen there and then.
This video is the one example I can show, that does not seem to have any masking cuts involved, and it is all literally one take. There are a variety of different shot types but it is all running through from beginning to end. These types of video's are unusual and I do believe this is due to most artist wanting to keep it upbeat and interesting. However, the style of this music video; such as it being in black and white, indicates the type of music video Christina and her production team wanted to portray the song and video, and this was telling the story in a very basic and stripped back manor. Luckily, this worked and even though we are just looking at her throughout, it works.
…Going back to the similarities of the to pop video's of Taylors 'Never Ever' and Janets 'When I Think Of You' - both are clearly generic 'pop-music' videos. I know this because they both have that dancey/up-beat happy style convention about them. Sort of like your typical pop song video. The clear use of hand held steady shots/merge shots and long takes are present during both which is even more of a reason which backs up by stereotypical theory of a pop song video.
The techniques used…
As I previously noted, the use of camera shots are clearly hand-held steady shots as this is the standard technique for a pop music video such as this one.
Throughout the whole of the music video, there is a lot of medium shots, which tend do zoom in and out again, so go in to close-ups and then out to long shots. This works well, as it happens during most of the various scenes shot for this music video. It allows us to get an idea of the new location, and then by it zooming in to closer shots, and out to longer shots this gives us an even better view of who and what is there. It also keeps it look as though its running through, like one big story; not jumping from cut to cut. I also like the way that the camera looks as though its tracking behind Taylor and the other people featured in this video. An example to show would be at 01:09 - when the wall kind of opens as a door and you're into this new locatio n/scene where we are given a long shot while its tracking through and moving closer to develop an idea of 'where are we now?' and 'whats happening here?'.
Up until around 01:27 of the music video, it looks as though the style of lighting that has been used is high key lighting. High key lighting makes the main (people in this case) subject have a matter of illumination and brightness about them, and then a few conspicuous shadows in the background. An example of this would be 0:16 seconds into the video when the area behind Taylor is slightly shadowed: the lamp and some furniture. Once it reaches 01:27 of the video and you see the 50/50 split of location on the screen of Taylor and the guy on the telephone, it eventually rolls into his scene at 01:34 where it looks as though it is based in a bar/club so the change of scenery and mood changes. This is done/helped by the change of lighting. We have gone to knowing its daylight and in an apartment area, to a dark overcrowded club which the lighting would have then changed to low-key lighting, or even 3 point lighting as when it hits 01:40 and is showing the person playing the instrument you can see his face clearly/more clearer than you could Taylors ex-boyfriend while on the phone.
At 02:20 of the video, Taylor runs onto an upright bed, and the lighting then changes from a dark, and softer lighting, to a very much brighter style of lighting, which looks as though is being shone down onto her, almost above/on top of where her head is. I believe that this is the case because it picks up darker areas of her face such as under her eye, which tends to happen when a light is shining downwards onto the face. Even though this is the standard high-key lighting, the use of technique is used in a different way which shows variation of the same style.
As I mentioned above, I enjoy the style of the camera tracking through, as though its behind the performers, into the new location.
This is a good editing technique to mask the different cuts. I think it is really effective as it makes you forget its even a music video, as it feels like you're watching a story behind told to you through movement and lyrics. I would not say that this type of effect is a dissolve edit but it the most similar out of all the different types of editing processes as its one scene running through into the next; but as a story.
Even though I'd imagine Taylor is miming throughout the filming of this energetic music video, there is no actual slow or fast lip sync involved. The reason why I think she would be miming IS because its such an upbeat video and I doubt even if she's singing it while filming, it is not going to be the cover they use for the video during post-production stages.
As I previously noted, the use of camera shots are clearly hand-held steady shots as this is the standard technique for a pop music video such as this one.
Throughout the whole of the music video, there is a lot of medium shots, which tend do zoom in and out again, so go in to close-ups and then out to long shots. This works well, as it happens during most of the various scenes shot for this music video. It allows us to get an idea of the new location, and then by it zooming in to closer shots, and out to longer shots this gives us an even better view of who and what is there. It also keeps it look as though its running through, like one big story; not jumping from cut to cut. I also like the way that the camera looks as though its tracking behind Taylor and the other people featured in this video. An example to show would be at 01:09 - when the wall kind of opens as a door and you're into this new locatio n/scene where we are given a long shot while its tracking through and moving closer to develop an idea of 'where are we now?' and 'whats happening here?'.
Up until around 01:27 of the music video, it looks as though the style of lighting that has been used is high key lighting. High key lighting makes the main (people in this case) subject have a matter of illumination and brightness about them, and then a few conspicuous shadows in the background. An example of this would be 0:16 seconds into the video when the area behind Taylor is slightly shadowed: the lamp and some furniture. Once it reaches 01:27 of the video and you see the 50/50 split of location on the screen of Taylor and the guy on the telephone, it eventually rolls into his scene at 01:34 where it looks as though it is based in a bar/club so the change of scenery and mood changes. This is done/helped by the change of lighting. We have gone to knowing its daylight and in an apartment area, to a dark overcrowded club which the lighting would have then changed to low-key lighting, or even 3 point lighting as when it hits 01:40 and is showing the person playing the instrument you can see his face clearly/more clearer than you could Taylors ex-boyfriend while on the phone.
At 02:20 of the video, Taylor runs onto an upright bed, and the lighting then changes from a dark, and softer lighting, to a very much brighter style of lighting, which looks as though is being shone down onto her, almost above/on top of where her head is. I believe that this is the case because it picks up darker areas of her face such as under her eye, which tends to happen when a light is shining downwards onto the face. Even though this is the standard high-key lighting, the use of technique is used in a different way which shows variation of the same style.
As I mentioned above, I enjoy the style of the camera tracking through, as though its behind the performers, into the new location.
This is a good editing technique to mask the different cuts. I think it is really effective as it makes you forget its even a music video, as it feels like you're watching a story behind told to you through movement and lyrics. I would not say that this type of effect is a dissolve edit but it the most similar out of all the different types of editing processes as its one scene running through into the next; but as a story.
Even though I'd imagine Taylor is miming throughout the filming of this energetic music video, there is no actual slow or fast lip sync involved. The reason why I think she would be miming IS because its such an upbeat video and I doubt even if she's singing it while filming, it is not going to be the cover they use for the video during post-production stages.
![Picture](/uploads/2/4/6/8/24688018/8191658.jpg?346)
SOCIALLY CONSCIOUS…
Choice of style…
"Where is the Love" by the black eyed peas, is a song that most people feel like they can relate to. Unlike Taylor Swifts take on love and romance, this video shows a completely different outlook on the world of love, rather than how Swift does by a two-person relationship and break up story. By taking the same-old romantic feel out of it, it becomes a serious matter which holds a valid message and many morals throughout the song.
Choice of style…
"Where is the Love" by the black eyed peas, is a song that most people feel like they can relate to. Unlike Taylor Swifts take on love and romance, this video shows a completely different outlook on the world of love, rather than how Swift does by a two-person relationship and break up story. By taking the same-old romantic feel out of it, it becomes a serious matter which holds a valid message and many morals throughout the song.
What is the purpose?…
Just like the majority of music video's being made, the obvious reasons behind why're they are done still stand. Such as making money, to promote the band, to win awards, to entertain the viewers, to raise competition with other bands and so on. But the main purpose of THIS specific music video is to give a message (and this is why its under the genre of socially conscious that it is). The band are using a platform to have this message sent out to everyone watching and/or listening.
Just like the majority of music video's being made, the obvious reasons behind why're they are done still stand. Such as making money, to promote the band, to win awards, to entertain the viewers, to raise competition with other bands and so on. But the main purpose of THIS specific music video is to give a message (and this is why its under the genre of socially conscious that it is). The band are using a platform to have this message sent out to everyone watching and/or listening.
The Conventions Used…
From the very beginning of the music video, where the lyrics begin up until 0:40 - we can understand the subject matter that is probably going to continue throughout the whole duration of the song. You also get to see the "?" stamped on various pieces of paper/fabric that they emphasize to begin with and throughout. This tells us they're literally questioning something: Where is the Love?
1:42 - 2:12 lyrics during this verse begin to get a little deeper, and we begin to understand that this song is more about whats morally wrong with the world, and the state its in. They re-enforce this deeper matter, with a larger scale, quite literally, as they begin to put up huge billboard sized sheets over buildings of that reoccurring "?"
If you were not to hear the lyrics, but just watch the video then I do believe that you would be able to gather what it's all about. I think this because it shows such a wide variation of people and ethnicity's, places of the world, different meanings to different scenes- you immediately think that person running from the police is a bad person/has committed a crime, when it turns out they're only doing good. You can see that they're trying to make the world to understand its loosing all of the values and morals we used to hold as people, and now they are slowly disappearing.
From the very beginning of the music video, where the lyrics begin up until 0:40 - we can understand the subject matter that is probably going to continue throughout the whole duration of the song. You also get to see the "?" stamped on various pieces of paper/fabric that they emphasize to begin with and throughout. This tells us they're literally questioning something: Where is the Love?
1:42 - 2:12 lyrics during this verse begin to get a little deeper, and we begin to understand that this song is more about whats morally wrong with the world, and the state its in. They re-enforce this deeper matter, with a larger scale, quite literally, as they begin to put up huge billboard sized sheets over buildings of that reoccurring "?"
If you were not to hear the lyrics, but just watch the video then I do believe that you would be able to gather what it's all about. I think this because it shows such a wide variation of people and ethnicity's, places of the world, different meanings to different scenes- you immediately think that person running from the police is a bad person/has committed a crime, when it turns out they're only doing good. You can see that they're trying to make the world to understand its loosing all of the values and morals we used to hold as people, and now they are slowly disappearing.
The techniques used…
The types of camera shots/movements that are featured in this music video are varied. It has been made in a way that makes it look like it is a homemade video. Within the first 20 seconds of the video there is around 6 different shot types; from close-ups, to tracking shots, to extreme long shots- I think the majority of this video was filming using a hand held camera, and that's how they managed to get that scatty look about the whole video, as it gives it that raw edge to fit in with the subject matter they're singing over.
Throughout the music video, they have various faces of various age groups, of various ethnicities miming the lyrics. All of these shots are close-up shots. I think they have done this as it becomes more effective when it's almost like you're looking into the eyes of someone trying to tell you an important message, and it almost makes you listen and try and understand that little bit harder.
Not only is there a wide range of shot types featured in this music video, they are very quick to change and non of them really last any longer than 8-10 seconds. For example, in 10 seconds from 01:50 - 02:00, there are 10 different shots. Including a panning shot which goes from out of focus, to zooming in on the subject matter (the news on the TV), to then a 360 degree panning shot.
The types of camera shots/movements that are featured in this music video are varied. It has been made in a way that makes it look like it is a homemade video. Within the first 20 seconds of the video there is around 6 different shot types; from close-ups, to tracking shots, to extreme long shots- I think the majority of this video was filming using a hand held camera, and that's how they managed to get that scatty look about the whole video, as it gives it that raw edge to fit in with the subject matter they're singing over.
Throughout the music video, they have various faces of various age groups, of various ethnicities miming the lyrics. All of these shots are close-up shots. I think they have done this as it becomes more effective when it's almost like you're looking into the eyes of someone trying to tell you an important message, and it almost makes you listen and try and understand that little bit harder.
Not only is there a wide range of shot types featured in this music video, they are very quick to change and non of them really last any longer than 8-10 seconds. For example, in 10 seconds from 01:50 - 02:00, there are 10 different shots. Including a panning shot which goes from out of focus, to zooming in on the subject matter (the news on the TV), to then a 360 degree panning shot.
In terms of lighting throughout this whole music video, I actually think it is pretty straight forward and the majority of how you see the lighting of the music video, has been done during the post-production process. Because the majority of it is filmed in a sunny city, I should think they used the light that they already had available. And then, during the editing made it into that grainy effect of colouring. I think that they did this to tie in even more with the message/subject matter. Because it LOOKS that grainy/blurry effect it makes the whole video look even more homemade and raw, like they had to scrape the bottom just to make it, which supports the whole theme of the video. Also, because this video is all filmed outside on the location, this also gives it a sense of realism, especially when compared to another video based around "Love" such as Taylor Swift's "Never Ever" video I looked at, which was very obviously set in a studio that was meant to look like the inside of a flat/apartment.
As I spoke about earlier; the use of many different shot types in a short amount of time, was really effective for this subject matter. The effect comes from how they put it all together during the editing. I am actually unsure as to what specific category the type of editing used for this video would fit into. However, the one that seems most apt to me would be the fast cut editing, due to the amount of shots fit into only a couple of sections. By them doing it this way, it allows each line of the lyrics to fit in with the objects/scenes they're actually singing about, more they've finished it. By this I mean its like as you're watching it, you're hearing it at near enough the same time.
Miming/lip syncing is something that have not really been featured so far in the music video's I have looked at. However this one is quite the opposite. This being because they have different people throughout their video miming the lyrics. The band themselves are also miming their own lines for the filming of their video, but no lip sync under a faster or slower speed has been done. 03:21 and onward a little is a good example, of the miming they've used for the people featured in this music video, other than the band members themselves. By these people miming the actual lyrics, it makes it a much broader topic, as it no longer becomes the members of this band trying to sell out this message to us as viewers, but the unfortunate people out there that are suffering day to day, so its a direct message from them, as well as a helping hand from The Black Eyed Peas.
This music video below is another example of a socially conscious style. This is different to the black eyed peas video because that is more about the politic side of the world, where as Christina's is based around the people and their own problems they are having to deal with.
Black eyed pea's is about making a change, Christina's on the other hand is about developing as a person; two different takes on socially consciousness.
Black eyed pea's is about making a change, Christina's on the other hand is about developing as a person; two different takes on socially consciousness.
![Picture](/uploads/2/4/6/8/24688018/1290155.jpg?353)
CLASSICAL…
MJ's 'BEAT IT'
"Short film music video"
This genre of music video is classical, as it holds a short story within the video itself. It can also mean that it could also have a narrative piece of or about it. This makes it also fit into the 'performance' category too.
Everybody knows that Michael Jackson was renowned for creating his own videos. A more better known one of his videos was the "Thriller" video - it was the first ever music video to cost $1 million.
What is the purpose?
MJ, being the way he and all of his family members were, the purpose of this would be mostly for pleasure. The Jackson family were all about music and that's what they loved to do and be involved in. There are the obvious other reason as the why Michael would be producing these short story-like videos, such as making money, to sell, to carry on being as well recognized as he has already become, promoting himself (and possibly his family members also in the business), to compete with other artists in the industry, to win awards, the list is endless. But it all comes down to one main thing for Jackson; to entertain. Why else would he make such extravagant music videos, with set routines and story lines, if it wasn't for his fans to watch, enjoy, love, and watch x10 more.
MJ's 'BEAT IT'
"Short film music video"
This genre of music video is classical, as it holds a short story within the video itself. It can also mean that it could also have a narrative piece of or about it. This makes it also fit into the 'performance' category too.
Everybody knows that Michael Jackson was renowned for creating his own videos. A more better known one of his videos was the "Thriller" video - it was the first ever music video to cost $1 million.
What is the purpose?
MJ, being the way he and all of his family members were, the purpose of this would be mostly for pleasure. The Jackson family were all about music and that's what they loved to do and be involved in. There are the obvious other reason as the why Michael would be producing these short story-like videos, such as making money, to sell, to carry on being as well recognized as he has already become, promoting himself (and possibly his family members also in the business), to compete with other artists in the industry, to win awards, the list is endless. But it all comes down to one main thing for Jackson; to entertain. Why else would he make such extravagant music videos, with set routines and story lines, if it wasn't for his fans to watch, enjoy, love, and watch x10 more.
The Conventions Used…
Obviously the main meaning to the song is to "Beat It", but I actually think that Americans often use the term 'beat it' to go away/clear off/go elsewhere (anywhere but here). Where as we, as English people, may interpret that as to beat it, as in to get over something. I suddenly thought it might be different to how we may look at it when he sings the lyrics from 01:00 - 01:10. "Beat it, beat it, no-one wants to be defeated" "it doesn't matter whose wrong or right" "you better leave while you can, if you wanna be known a man" - these lyrics actually back up the 'English theory' to get away etc, so I think it actually depends on each individual person as to how you interpret these lyrics. Either way, it is fighting talk, the song is suppose to seem powerful, stand up for yourself and your rights and beat it.
However, without listening to the actual lyrics and watching the video alone, it is interesting to watch the story unravel. The video is actually a very stereotypical example of the lyrics he is trying to portray through the video, with or without his lyrics. It is basically two different gangs of young men, coming together in order to fight. Both of these gangs are both very similar to look at as well, so it is not as if they are fighting for completely different things such as ethnicities for example.
The main aspect I get from watching this video is the fact that usually, the singer or artist of the music video is usually the "hero" of the whole music video/the story within the music video, or plays the lead part. So with that in mind, as the video begins, and you get the general idea/theme of the video, you automatically assume MJ is going to be the leader of one of these gangs and win the fight, etc. It's not until you actually watch it, and listen to the lyrics that he is singing you realize that he is the peace-maker of the whole story line. 03:49 - 3:57; in this short little clip the lyrics he sings and the actions done show that the whole dynamic of the video changes; these gangs are now all going to get along and dance together oppose to fighting about "whose wrong or right".
Generic conventions of this video include things to do with the artist rather than the field of music videos in general. By this I mean that we can see that MJ does HIS own GENERIC dance moves throughout this video, this does however, make it a generic pop-style music video, with a story setting the video but the performers breaking into dance every so often.
The Techniques Used…
In the first minute of the music video, it is kind of like an introduction before any lyrics are sung or even much music played. This gives us an indication as to who we have involved in this music video, which is much like a story. So essentially, it's like we are meeting the characters, and figuring out "who's who". The way in which we meet and get to know the personalities of these people is portrayed by the use of camera shot types. The majority of shot type in this first introductory minute is medium shots, these medium shots are then done by a zoom in or out of the camera, and tracking and panning shots of the gang we see featured. This shot type allows us to see enough of the 'gang members' as well as their location and surroundings.
The next 30 seconds of the music video is a continued appearance of this gang walking through the dark streets, picking individuals up on the way - even now we are still at a medium shot, possibly slipping to a long shot, but always tracking in front and behind, like we are walking the streets with them.
At 01:06 we get introduced to Michael, and can finally see him singing. Again, this is done using a panning (left to right) medium shot. This again, allows us to see him, and develop a little knowledge of where he is and what he is doing. 01:56 then begins to take us on a bit of an adventure with Michael, oppose to the gang and it's members. This breaks up the music video, and the shots seem to be longer shots; still a great use of panning and tracking shots used within the shot lengths, allowing it to be more visually interesting. I think that the longer shots are being used because the surroundings is starting to become a more required part of the scene. At 02:37, the camera follows MJ at a medium shot, and then begins to really zoom in on his face, to a close-up shot. I do think that this is because this determines the end of this scene, as straight after the camera zooms we go to a different location, different shot type and we are at a different part of the video.
..Change of scenery! At 02:50, we are back outside again and watching the garage doors rise as the gang members come out. The use of long shot - medium shot reoccurs again and we again begin panning from right to left. Again, this technique has allowed us to first of all take in the location, and then secondly to see the faces of who's involved within this next (gang) scene.
03:42 is the final, and most important part where MJ comes in and saves the day. We see him from a slightly low angle shot, again medium shot type and that reoccurring tracking shot is there again, like we're the gang members he's approaching.
Obviously the main meaning to the song is to "Beat It", but I actually think that Americans often use the term 'beat it' to go away/clear off/go elsewhere (anywhere but here). Where as we, as English people, may interpret that as to beat it, as in to get over something. I suddenly thought it might be different to how we may look at it when he sings the lyrics from 01:00 - 01:10. "Beat it, beat it, no-one wants to be defeated" "it doesn't matter whose wrong or right" "you better leave while you can, if you wanna be known a man" - these lyrics actually back up the 'English theory' to get away etc, so I think it actually depends on each individual person as to how you interpret these lyrics. Either way, it is fighting talk, the song is suppose to seem powerful, stand up for yourself and your rights and beat it.
However, without listening to the actual lyrics and watching the video alone, it is interesting to watch the story unravel. The video is actually a very stereotypical example of the lyrics he is trying to portray through the video, with or without his lyrics. It is basically two different gangs of young men, coming together in order to fight. Both of these gangs are both very similar to look at as well, so it is not as if they are fighting for completely different things such as ethnicities for example.
The main aspect I get from watching this video is the fact that usually, the singer or artist of the music video is usually the "hero" of the whole music video/the story within the music video, or plays the lead part. So with that in mind, as the video begins, and you get the general idea/theme of the video, you automatically assume MJ is going to be the leader of one of these gangs and win the fight, etc. It's not until you actually watch it, and listen to the lyrics that he is singing you realize that he is the peace-maker of the whole story line. 03:49 - 3:57; in this short little clip the lyrics he sings and the actions done show that the whole dynamic of the video changes; these gangs are now all going to get along and dance together oppose to fighting about "whose wrong or right".
Generic conventions of this video include things to do with the artist rather than the field of music videos in general. By this I mean that we can see that MJ does HIS own GENERIC dance moves throughout this video, this does however, make it a generic pop-style music video, with a story setting the video but the performers breaking into dance every so often.
The Techniques Used…
In the first minute of the music video, it is kind of like an introduction before any lyrics are sung or even much music played. This gives us an indication as to who we have involved in this music video, which is much like a story. So essentially, it's like we are meeting the characters, and figuring out "who's who". The way in which we meet and get to know the personalities of these people is portrayed by the use of camera shot types. The majority of shot type in this first introductory minute is medium shots, these medium shots are then done by a zoom in or out of the camera, and tracking and panning shots of the gang we see featured. This shot type allows us to see enough of the 'gang members' as well as their location and surroundings.
The next 30 seconds of the music video is a continued appearance of this gang walking through the dark streets, picking individuals up on the way - even now we are still at a medium shot, possibly slipping to a long shot, but always tracking in front and behind, like we are walking the streets with them.
At 01:06 we get introduced to Michael, and can finally see him singing. Again, this is done using a panning (left to right) medium shot. This again, allows us to see him, and develop a little knowledge of where he is and what he is doing. 01:56 then begins to take us on a bit of an adventure with Michael, oppose to the gang and it's members. This breaks up the music video, and the shots seem to be longer shots; still a great use of panning and tracking shots used within the shot lengths, allowing it to be more visually interesting. I think that the longer shots are being used because the surroundings is starting to become a more required part of the scene. At 02:37, the camera follows MJ at a medium shot, and then begins to really zoom in on his face, to a close-up shot. I do think that this is because this determines the end of this scene, as straight after the camera zooms we go to a different location, different shot type and we are at a different part of the video.
..Change of scenery! At 02:50, we are back outside again and watching the garage doors rise as the gang members come out. The use of long shot - medium shot reoccurs again and we again begin panning from right to left. Again, this technique has allowed us to first of all take in the location, and then secondly to see the faces of who's involved within this next (gang) scene.
03:42 is the final, and most important part where MJ comes in and saves the day. We see him from a slightly low angle shot, again medium shot type and that reoccurring tracking shot is there again, like we're the gang members he's approaching.
If there is one technical element of this music video that I feel that the producers of this film have really tried to use effectively, then it is definitely the lighting. The music video is based on a very basic set of locations, so to make it more visually interesting the lighting had to work well.
The first 20 seconds was a very short lived piece in terms of the style of lighting before it was quick to change. It was set up in a diner, and the lighting was exactly how you'd expect it; high key. Bright, with a smokey kind of effect to it also.
Once those first 20 seconds are over, we go into a dark setting, with low key lighting. And a distinctive light shines through onto their faces- intentionally I think, so that it looks like its coming through a fence or a gap in the wall. As the gang members climb out of the ground, a vast amount of shadows are creating, pro-longing the dark and eery effect, we as an audience are suppose to be feeling.
At 01:28, the lighting then changes, as we come into the room that Michael (yellowy-tinted) is in. A small bed-side lamp is creating a warm and soft style lighting that creates shadowing throughout the small room.
I really like the effect of the lighting as Michael leaves his room at 01:56 - we view it from a long shot of a hallway with a very fierce, bright light shining through from behind the doorway, which then creates a long shadow effect as MJ walks away from the camera.
At 02:52 as the gang scene is being broken up, the lighting is high-key but it has a soft effect to it. I bright light is shining behind them, but isn't masking over the characters, this could also mean that they have used a style of three-point lighting here, as their faces are still greatly illuminated and clear.
The first 20 seconds was a very short lived piece in terms of the style of lighting before it was quick to change. It was set up in a diner, and the lighting was exactly how you'd expect it; high key. Bright, with a smokey kind of effect to it also.
Once those first 20 seconds are over, we go into a dark setting, with low key lighting. And a distinctive light shines through onto their faces- intentionally I think, so that it looks like its coming through a fence or a gap in the wall. As the gang members climb out of the ground, a vast amount of shadows are creating, pro-longing the dark and eery effect, we as an audience are suppose to be feeling.
At 01:28, the lighting then changes, as we come into the room that Michael (yellowy-tinted) is in. A small bed-side lamp is creating a warm and soft style lighting that creates shadowing throughout the small room.
I really like the effect of the lighting as Michael leaves his room at 01:56 - we view it from a long shot of a hallway with a very fierce, bright light shining through from behind the doorway, which then creates a long shadow effect as MJ walks away from the camera.
At 02:52 as the gang scene is being broken up, the lighting is high-key but it has a soft effect to it. I bright light is shining behind them, but isn't masking over the characters, this could also mean that they have used a style of three-point lighting here, as their faces are still greatly illuminated and clear.
![Picture](/uploads/2/4/6/8/24688018/1325984.jpg)
The editing of this video is fairly basic and straight forward. There are no fancy fade in or out scenes. It simply is like continuity/realist editing. This looks like you're watching it happen from each location the performers are at.
There are parts of the video were it sort of gives out an illusion were it could be a fade in edit, when actually its just a different technique that has been used. For example, at 01:44, we see it change location - so you half clock on to the fact that we are not looking at something different and it simply realist cut was put to that next scene. However, at 01:45 the lights begin to light up from the darkness, which brings the illusion that its fading into it, before you shortly realize that actually, those lights then begin to look like siren/search lights which would make sense, and fit with the scene perfectly, as the gang start showing their attitudes - including the fact they're smoking cigarettes.
Because he is in a different location to were the gangs are, but it's obviously all part of the same video. They have used the cross-cutting technique. An example of this from the video would be at 02:01 were it goes from Michael in the corridor of the apartment straight to the gangs, and then back again. This technique happens quite often throughout the music video. I think this is because there are different locations, and MJ is obviously the lead role of the video, but the gangs are still relevant, so in order for the viewers to understand that they are still linked together and still relevant they cross-cut; making us notice and remember the other performers still hold a valuable part of the story.
There are parts of the video were it sort of gives out an illusion were it could be a fade in edit, when actually its just a different technique that has been used. For example, at 01:44, we see it change location - so you half clock on to the fact that we are not looking at something different and it simply realist cut was put to that next scene. However, at 01:45 the lights begin to light up from the darkness, which brings the illusion that its fading into it, before you shortly realize that actually, those lights then begin to look like siren/search lights which would make sense, and fit with the scene perfectly, as the gang start showing their attitudes - including the fact they're smoking cigarettes.
Because he is in a different location to were the gangs are, but it's obviously all part of the same video. They have used the cross-cutting technique. An example of this from the video would be at 02:01 were it goes from Michael in the corridor of the apartment straight to the gangs, and then back again. This technique happens quite often throughout the music video. I think this is because there are different locations, and MJ is obviously the lead role of the video, but the gangs are still relevant, so in order for the viewers to understand that they are still linked together and still relevant they cross-cut; making us notice and remember the other performers still hold a valuable part of the story.
![Picture](/uploads/2/4/6/8/24688018/338692.png)
Something similar to MI's Beat It music video, only not quite so effective...
PARODY! - Weird Al - Eat it
This video was made as the parody version of Michael Jackson's hit Beat It.
This genre of song is basically just taking the mic out of another artist and/or their song and video. Every line of lyric that he was able to change and turn it into the relevance of food, he did that.
Luckily enough for 'Weird Al' MJ actually approved to the fact he did this Parody video, and was actually flattered at the thought of it.
What is the purpose?
The purpose of this video may have, and could cause a lot of issues and controversy. The first time that I saw this video I would have taken it as an insult to MJ, but luckily he found the funny side of it. Had he not however, I'd imagine things could have gone badly for Weird Al. Obviously Al did make a lot of money from doing this, and I would have thought that this would be a good reason why he wanted to do it. In the state of today's world, and how videos go viral due to the increase use of the social networking sites - something as well-done as this parody would be an even bigger hit in our world today! Things are able to travel a lot faster and people can share things with large amounts of people through their twitter feed, and Facebook friends, etc.
If Weird Al was not a well known 'artist' before doing this video then I'm certain he would be after doing it - another massive pro as to why doing this parody ended up being successful.
As I mentioned above, doing a parody video is a controversial in itself, and you'd never know how the rest of the world would react with it - causing even more controversy! And usually, people that do create things like this, are mainly doing it to get people talking. So, whether or not its for good or bad reasons, it's still being spoken about; exactly what they wanted to happen when releasing it. From doing this parody song, it gave Weird Al publicity, and people that liked the video, would have gone on a wild frenzy I would imagine and want to know and hear more from him, as an artist.
I think a real huge factor and purpose of doing a parody video is for entertainment. We as an audience often hide the fact we do love a cheesy video, so in a way things like this bring the best out in people.
A parody video certainly creates creativity - even though the artist is essentially copying another artist, due to them mimicking them. It's still completely different, and within its own right, a fresh new music video.
PARODY! - Weird Al - Eat it
This video was made as the parody version of Michael Jackson's hit Beat It.
This genre of song is basically just taking the mic out of another artist and/or their song and video. Every line of lyric that he was able to change and turn it into the relevance of food, he did that.
Luckily enough for 'Weird Al' MJ actually approved to the fact he did this Parody video, and was actually flattered at the thought of it.
What is the purpose?
The purpose of this video may have, and could cause a lot of issues and controversy. The first time that I saw this video I would have taken it as an insult to MJ, but luckily he found the funny side of it. Had he not however, I'd imagine things could have gone badly for Weird Al. Obviously Al did make a lot of money from doing this, and I would have thought that this would be a good reason why he wanted to do it. In the state of today's world, and how videos go viral due to the increase use of the social networking sites - something as well-done as this parody would be an even bigger hit in our world today! Things are able to travel a lot faster and people can share things with large amounts of people through their twitter feed, and Facebook friends, etc.
If Weird Al was not a well known 'artist' before doing this video then I'm certain he would be after doing it - another massive pro as to why doing this parody ended up being successful.
As I mentioned above, doing a parody video is a controversial in itself, and you'd never know how the rest of the world would react with it - causing even more controversy! And usually, people that do create things like this, are mainly doing it to get people talking. So, whether or not its for good or bad reasons, it's still being spoken about; exactly what they wanted to happen when releasing it. From doing this parody song, it gave Weird Al publicity, and people that liked the video, would have gone on a wild frenzy I would imagine and want to know and hear more from him, as an artist.
I think a real huge factor and purpose of doing a parody video is for entertainment. We as an audience often hide the fact we do love a cheesy video, so in a way things like this bring the best out in people.
A parody video certainly creates creativity - even though the artist is essentially copying another artist, due to them mimicking them. It's still completely different, and within its own right, a fresh new music video.
![Picture](/uploads/2/4/6/8/24688018/7394814.jpg)
The Conventions Used..
You can't really interpret these lyrics in terms of the developing and inner/deeper meanings within them because it really is just silly and fun.
The first main 'food-related' line of lyrics is something like "well don't you know that other kids are starving in Japan, so EAT IT, just, EAT IT". The only way I could take this would be he is also trying to be slightly diplomatic what he's saying. I think this because of the fact he's including starvation in another country. However, this could just be down the the fact the the words and syllables need to fit in with the backing music.
You can't really interpret these lyrics in terms of the developing and inner/deeper meanings within them because it really is just silly and fun.
The first main 'food-related' line of lyrics is something like "well don't you know that other kids are starving in Japan, so EAT IT, just, EAT IT". The only way I could take this would be he is also trying to be slightly diplomatic what he's saying. I think this because of the fact he's including starvation in another country. However, this could just be down the the fact the the words and syllables need to fit in with the backing music.
There are no direct links with another artist, other than the fact it has been taken from an original song BY another artist.
This other artist was obviously Michael Jackson - whom of which actually stated that he liked this parody re-make of his original version, which you wouldn't expect because in a sense it is taking the mic out of the song or artist. However, this parody video was near enough a direct copy of the original video, almost like Weird Al wanted to copy the moves of MJ but just have the different lyrics; in this case Eat It.
The Techniques Used...
Seeing as this is near enough a 'copy cat' version of Michael's original 'Beat It' music video, they have clearly tried to get it as similar as possible. The camera shots and movements are very nearly the same as MJ's original video. By this happening, it means that there was plenty of panning shots, introducing the different characters, medium tracking shots, to close ups, and long shots. These were not of as good of a standard as MJ's original, obviously, but the best it could probably be without having the best professional filming crew on hand.
There are certain shots of Weird Al's version that are meant to be the same as MJ's but hes done them in a different way.
1:21 would be an example of this in this video, because here it is a close up where as on Michaels one it is at 1:42, and his is more of a medium close-up. This shows that Weird Al has still (regardless of whether or not it was intentional) managed to change little bits like that, and made it different to Michael's and essentially making the video his (and not just a 'copy cat' version). The vast majority of this video would have been shot on a steadicam, just like I'd imagine Michael's would be
As I am generally referring back to Michael's original, and to this one comparing them, lighting was something that was predominantly a much lower quality in Weird Al's version/music video, oppose to MJ's.
1:08 - 1:22 of Al's video is meant to be the same section as Michael's video, at 1:06 - 1:10 & 1:20 - 1:43 and Al's lighting is neither high key lighting or low key, as it looks like they've done it in the daytime so unfortunately the available light is seeping through the widnow, regardless of whether his bedside lamp is on likeMJ's was. Where as in Michael's video it was clear to see the use of hard low key lighting because of the use of diffuse shadows, and the golden glow the lamp had an effect on him.
However, the same grainy effect of the overall outside lighting of Al's video is pretty good referring back to Michael's original - hes got the same smokey effect MJ has.
At 0:42 of Al's is suppose to be the same part of Michael's at 1:00. The difference between the two is that Michael's is much more obviously low key lighting, so low key that it's hard key - and it's literally quite hard to make out facial features. Where as Al's it just looks like they've got bad quality high-key style lighting and not achieved what seems like they're trying to if they were literally referring back to Michael's.
Editing is pretty basic throughout this whole video. The whole of the video's editing is just continuity editing. I am unsure whether it's because I know that this video is of a Parody genre, or not but I feel like the shots doing link from each other in terms of the realist editing as much as Michael Jackson's Beat It does.
I picked up what I thnk may be an obvious case of miming in Al's video at 2:20 when hes repeating the words "eat it, eat it, eat it" his mouth does not seem to quite fit with the time OR look as if hes pronouncing the words as he would be if he was to actually be saying it. This is an another example of the fact it's a Parody music video, showing its
This other artist was obviously Michael Jackson - whom of which actually stated that he liked this parody re-make of his original version, which you wouldn't expect because in a sense it is taking the mic out of the song or artist. However, this parody video was near enough a direct copy of the original video, almost like Weird Al wanted to copy the moves of MJ but just have the different lyrics; in this case Eat It.
The Techniques Used...
Seeing as this is near enough a 'copy cat' version of Michael's original 'Beat It' music video, they have clearly tried to get it as similar as possible. The camera shots and movements are very nearly the same as MJ's original video. By this happening, it means that there was plenty of panning shots, introducing the different characters, medium tracking shots, to close ups, and long shots. These were not of as good of a standard as MJ's original, obviously, but the best it could probably be without having the best professional filming crew on hand.
There are certain shots of Weird Al's version that are meant to be the same as MJ's but hes done them in a different way.
1:21 would be an example of this in this video, because here it is a close up where as on Michaels one it is at 1:42, and his is more of a medium close-up. This shows that Weird Al has still (regardless of whether or not it was intentional) managed to change little bits like that, and made it different to Michael's and essentially making the video his (and not just a 'copy cat' version). The vast majority of this video would have been shot on a steadicam, just like I'd imagine Michael's would be
As I am generally referring back to Michael's original, and to this one comparing them, lighting was something that was predominantly a much lower quality in Weird Al's version/music video, oppose to MJ's.
1:08 - 1:22 of Al's video is meant to be the same section as Michael's video, at 1:06 - 1:10 & 1:20 - 1:43 and Al's lighting is neither high key lighting or low key, as it looks like they've done it in the daytime so unfortunately the available light is seeping through the widnow, regardless of whether his bedside lamp is on likeMJ's was. Where as in Michael's video it was clear to see the use of hard low key lighting because of the use of diffuse shadows, and the golden glow the lamp had an effect on him.
However, the same grainy effect of the overall outside lighting of Al's video is pretty good referring back to Michael's original - hes got the same smokey effect MJ has.
At 0:42 of Al's is suppose to be the same part of Michael's at 1:00. The difference between the two is that Michael's is much more obviously low key lighting, so low key that it's hard key - and it's literally quite hard to make out facial features. Where as Al's it just looks like they've got bad quality high-key style lighting and not achieved what seems like they're trying to if they were literally referring back to Michael's.
Editing is pretty basic throughout this whole video. The whole of the video's editing is just continuity editing. I am unsure whether it's because I know that this video is of a Parody genre, or not but I feel like the shots doing link from each other in terms of the realist editing as much as Michael Jackson's Beat It does.
I picked up what I thnk may be an obvious case of miming in Al's video at 2:20 when hes repeating the words "eat it, eat it, eat it" his mouth does not seem to quite fit with the time OR look as if hes pronouncing the words as he would be if he was to actually be saying it. This is an another example of the fact it's a Parody music video, showing its
![Picture](/uploads/2/4/6/8/24688018/7299053.jpg)
This style & genre of music video is basically based around the group in their own concert. I feel as though there are two varied types of music video that fit into this in concert genre. The first I'll be looking at is One Direction - Teenage Kicks (One way or another). Featured in this video is them on tour around the world, and not really much singing to the song just footage.
The second style is what I would consider to be the proper, conventional style and way to produce an in-concert music video. They are live at the concert but I am unsure as to whether the song has been put over this concert-made and created video, as it seems to crisp to be the case seeing as they are in the environment they are - which is usually a loud surrounding area. The song is "I will wait" by Mumford and Sons.
The Purpose of these two music video's…
Seeing as both of these bands are very well known in this country and all around the world, the purpose of both bands creating a music video themed to their concerts and tours would most likely be because of the fact they are on tour, they do not have the time to put together a video specifically, so instead they just use a montage of different evenings from their concert, or various events throughout their time touring.
There will also be the general reasons as to why these two bands create their own music video's. Out of the two I think One Direction have a more dedicated set of fans because their target audience seems to be 14 year old girls, oppose to Mumford who have a wider range of an audience but less intense. So I do think that One Direction have more pressure on them by their fans to keep bringing out video's for their songs. One direction have also very much set a high standard for boy bands to now try and break the industry, making the level of competition much higher. Both bands will be interested in publicity, competition, downloads online and iTunes, promoting themselves (1D are very good at promoting themselves as they have their own merchandise available in different products such as make-up and perfumes), entertainment, winning awards, etc.
Seeing as both of these bands are very well known in this country and all around the world, the purpose of both bands creating a music video themed to their concerts and tours would most likely be because of the fact they are on tour, they do not have the time to put together a video specifically, so instead they just use a montage of different evenings from their concert, or various events throughout their time touring.
There will also be the general reasons as to why these two bands create their own music video's. Out of the two I think One Direction have a more dedicated set of fans because their target audience seems to be 14 year old girls, oppose to Mumford who have a wider range of an audience but less intense. So I do think that One Direction have more pressure on them by their fans to keep bringing out video's for their songs. One direction have also very much set a high standard for boy bands to now try and break the industry, making the level of competition much higher. Both bands will be interested in publicity, competition, downloads online and iTunes, promoting themselves (1D are very good at promoting themselves as they have their own merchandise available in different products such as make-up and perfumes), entertainment, winning awards, etc.
![Picture](/uploads/2/4/6/8/24688018/6476366.jpg?335)
The Conventions Used..
This song "One way or another" is not One Directions song. They have used a song which another artist wrote and sung a few years ago, and made it into their own by creating the "Teenage Kicks" element to it, which the song (the one sung by them) is also referred as. I think that they did this not only to put their stamp on it, and make it their own but also to make it current and involving themselves; they are teenagers and that's what they are referring to with lyrics such as "I wanna hold you, wanna hold you tight, bring teenage kicks right through the night" it just makes it modern, quirky and suitable for them. Having these lyrics added in gives it the element of fun, so the meaning of the song is all about having a good time, and being young.
This is very different to Mumford & Sons. Without watching One Direction's music video to go with the song, just from the lyrics you can feel happy and imagine what the video would look like, and as it does. Mumford on the other hand, have a much more in-depth meaningful set of lyrics in their "I will wait" song I'm looking at. Obviously the name of the song gives away the main concept of what the song is about; this guy is prepared to wait however long it takes for his 'lover'. Other lyrics like "you forgave and I won't forget" make me feel as though the story is unfolding slightly, so possible he did something wrong which she forgave him for but the thought will always be hanging over his head what he'd done, and he therefore is unable to forget. The actual words in this song are much more deep in general anyway, oppose to the One Direction song/remake of One Way, for example, "So tame my flesh, and fix my eyes, a tethered mind freed from the lies" basically is 'keep hold of me, open my eyes and let me forget the lies' only they've made it sound more complex and it's actually more exciting to listen to because you feel the depth of the song more, and feel like you're beginning to understand what message the band Mumford are trying to portray.
This song "One way or another" is not One Directions song. They have used a song which another artist wrote and sung a few years ago, and made it into their own by creating the "Teenage Kicks" element to it, which the song (the one sung by them) is also referred as. I think that they did this not only to put their stamp on it, and make it their own but also to make it current and involving themselves; they are teenagers and that's what they are referring to with lyrics such as "I wanna hold you, wanna hold you tight, bring teenage kicks right through the night" it just makes it modern, quirky and suitable for them. Having these lyrics added in gives it the element of fun, so the meaning of the song is all about having a good time, and being young.
This is very different to Mumford & Sons. Without watching One Direction's music video to go with the song, just from the lyrics you can feel happy and imagine what the video would look like, and as it does. Mumford on the other hand, have a much more in-depth meaningful set of lyrics in their "I will wait" song I'm looking at. Obviously the name of the song gives away the main concept of what the song is about; this guy is prepared to wait however long it takes for his 'lover'. Other lyrics like "you forgave and I won't forget" make me feel as though the story is unfolding slightly, so possible he did something wrong which she forgave him for but the thought will always be hanging over his head what he'd done, and he therefore is unable to forget. The actual words in this song are much more deep in general anyway, oppose to the One Direction song/remake of One Way, for example, "So tame my flesh, and fix my eyes, a tethered mind freed from the lies" basically is 'keep hold of me, open my eyes and let me forget the lies' only they've made it sound more complex and it's actually more exciting to listen to because you feel the depth of the song more, and feel like you're beginning to understand what message the band Mumford are trying to portray.
![Picture](/uploads/2/4/6/8/24688018/7320487.jpg)
I actually feel as though Mumford & Sons have the opposite effect of the 'generic conventions' you usually see in a male group/boy band. One Direction are under the age of 20 years old, so they are bound to be jumping around all over the place, but it doesn't mean to say that's not what a male band does, e.g: mcfly, take that, blue all make sure they move in their videos. This is where Mumford differ, and it actually has made them even more exciting an mysterious. Each band member plays an individual instrument (which again, each instrument the band members play are unusual-making it even more interesting) this means that they are not able to be jumping about the stage when performing in (concert-like) video's.
The idea of One Directions video is quite cliche. The whole touring video, they did this for charity, so I think that's why they were up for looking as 'silly' as possible. However, they have made it look like a home-video which gives their fans a real close up insight as to what it's like being on tour with One Direction which was a good way of bringing their fans even closer, as well as entertaining the rest of the general viewers.
The idea of One Directions video is quite cliche. The whole touring video, they did this for charity, so I think that's why they were up for looking as 'silly' as possible. However, they have made it look like a home-video which gives their fans a real close up insight as to what it's like being on tour with One Direction which was a good way of bringing their fans even closer, as well as entertaining the rest of the general viewers.
In terms of links to other artist, One Direction are managing another boy band called "5 Seconds to Heaven" who are Australian - this is a real accomplishment for only being a well developed boy band for the past 4 years and because they have become such big icons, they are now ready to have the responsibility of another band, and their future as well as their own (even thought One Direction are barely adults themselves). Another direct link that One Direction hold is to the artists/boy band "Union J". The reason why I think that these are a good link of One Direction is because they followed the same path as One Direction. Union J were originally a boy band of 3 until the judges of X-Factor decided they did not want to let a solo guitar singer go, so joined him to the group to create a 4-member boy band. This is similar to what happened to the boys of One Direction, although each individual member of 1D was solo artists and put together as a 5-member boy band.
This is where I think Mumford & Sons differ from other male bands/artists. I believe that Mumford are sort of in their own category. They do not have anyone even relatively like them in the music industry. The only band that I can think of which is most similar is "Of monsters and men" but they are mixed male and female group, so still it is not the same as Mumford. I only think they link because of the country style music they produced, however Of monsters and Men do not play their own instruments like how Mumford do.
This is where I think Mumford & Sons differ from other male bands/artists. I believe that Mumford are sort of in their own category. They do not have anyone even relatively like them in the music industry. The only band that I can think of which is most similar is "Of monsters and men" but they are mixed male and female group, so still it is not the same as Mumford. I only think they link because of the country style music they produced, however Of monsters and Men do not play their own instruments like how Mumford do.
The Techniques Used..
Again, I am going to be looking at the different techniques including camera shots/movements, lighting, editing and the use of miming or lip sync if they have put it over during the concert video's or something. I want to compare One Direction's "Teenage Kicks" to Mumford & Sons "I will wait" to see how the different type of 'in-concert' genre's vary from the way different boy/male bands do it, and how they differ during performance and obviously how they differ putting the video together during post-production.
As I have previously mentioned, One Direction's video was made while on tour and made to put forward as a charity participation. They had done it themselves, making it like a 'home video' - only they are touring the world. But what I mean by 'home video' is that most of the footage of the video is recorded by each other, as there is rarely a clip of the whole video where all band members are in the shot, which shows us that one of them is always recording. This tells me that the vast majority of the camera movement would have been filmed using a Steadicam.
Due to the fact I think they have used a Steadicam to shot most of these video's, a lot of it is the members filming themselves, this makes the type of shot a camera point of view, so it makes it look like, to us, as viewers, we are the camera and up close - similarly to how I mentioned earlier about them connecting with the audience, and doing the video how they have allows their fans (especially) to see into their touring day-to-date antics. An example of this would be at 0:33 - 0:37 of one band member on the tour bus in London. When they are filming themselves, because of their reach of arms-length while filming themselves the shot type is often a medium close up; capturing their head and shoulders and their surroundings - which is an important aspect of this whole video because it's on their world tour.
The music video of Mumford in-concert 'I will wait' video has been done really professionally as if it was made specifically for a video, and not just killing two birds with one stone by filming on tour. I think that this could be because it doesn't look or even sound like you imagine a concert to. For example, bouncing around the stage, getting hot and sweaty with over loud fans screaming and singing along, which is partly why I think the song has been put over the video and they have used pieces of the actual sound of the fans when there is a pause in the song.
The reason why it looks so professional and not a sweaty fan-made video is because the majority is filmed on stage, or behind - not lost in the crowd. The types of shots vary during the whole video, making it interesting to watch. At 0:51 there must have been a use of a type of "crane shot" because the camera swoops above the audience and gives and extremely long shot view. From 0:59 - 1:03 shows a good example of the use of the different shot types - here they are both medium close-ups of the singers when singing (the main singer) as well as having a fairly equal amount of shots of the instrument. This will be because the unusual instruments involved within this band are just as important as the band members themselves.
Not only are there a variety of shot types throughout this concert video, they have done skills like 'depth of field'. This is shown at 1:05 where the camera's focus is not on the band member, but on the audience.
1:12 - 1:15 shows the use of a panning shot - a really good shot of all the band members in action and showing each one playing their own quirky instruments. This shot is almost like a 'behind the scenes' shot as we can see how they are all positioned and are not physically able to move around the stage like a normal band probably would but because you're pretty much distracted by the large use of instruments sitting in front of the singers, you forget they even need to move.
At 1:32 this shows a perfect master shot of the band and their audience - it gives you some sort of indication as to how many fans and people Mumford are stood there performing to; which is quite breathe taking when shown in a shot like that.
The way that these two concert-themed video's differ from each other in terms of the filming and shot types is that One Direction's very personal to them, so it's each band member individually filming their day-to-day antics on tour. Where as Mumford and Sons video is more like a professional short video, done with a wide variety of shot times, and stays smooth and constant throughout.
Seeing as this One Direction video has been filmed by them themselves as part of their work towards charity, and that's their general concept towards participating in red nose day, as I have already stated, they most probably would have used the Steadicam camera to film each other.
Due to them just filming any where they can at any point on their tour, no real professional lighting has been set up. However, they have managed to make sure that all available light is good and clear. Even when they're not outside, and are inside using artificial light on some scenes, such as 1:06 - 1:09 when a member is in the shower, and another opens the curtain in what looks like the hotel they're staying in. They still manage to have good enough, crisp light for it to look good.
Scenes from when the band are actually live in concert, the lighting does change, because now, it is obviously stage lighting - so the set up will have been done professionally, whereas before when they were on the tour buses etc, it was filmed as and when, wherever they were. 1:37 - 1:41 is a example of this. Now they are a specific term of lighting used in their video; high key lighting. I can tell it his high key lighting because all of the band members faces are lit up and illuminated. There are also shadows of their legs, subtly coming before them, which is another reason as to why I can tell it is high key lighting.
This clip is also a good example of the point I mentioned earlier, about always one member of the band always filming, whether it be of themselves or each other. As you can see there are only 4 members in front of the camera, and just before that clip actually starts, you see the band member who is filming, film himself before the other 4 (almost like he is letting the viewers know it is him). This is the only, major part of the whole music video that uses a professional set of lighting.
Due to them just filming any where they can at any point on their tour, no real professional lighting has been set up. However, they have managed to make sure that all available light is good and clear. Even when they're not outside, and are inside using artificial light on some scenes, such as 1:06 - 1:09 when a member is in the shower, and another opens the curtain in what looks like the hotel they're staying in. They still manage to have good enough, crisp light for it to look good.
Scenes from when the band are actually live in concert, the lighting does change, because now, it is obviously stage lighting - so the set up will have been done professionally, whereas before when they were on the tour buses etc, it was filmed as and when, wherever they were. 1:37 - 1:41 is a example of this. Now they are a specific term of lighting used in their video; high key lighting. I can tell it his high key lighting because all of the band members faces are lit up and illuminated. There are also shadows of their legs, subtly coming before them, which is another reason as to why I can tell it is high key lighting.
This clip is also a good example of the point I mentioned earlier, about always one member of the band always filming, whether it be of themselves or each other. As you can see there are only 4 members in front of the camera, and just before that clip actually starts, you see the band member who is filming, film himself before the other 4 (almost like he is letting the viewers know it is him). This is the only, major part of the whole music video that uses a professional set of lighting.
![Picture](/uploads/2/4/6/8/24688018/2239457.jpg?326)
This is where Mumford and Sons differ. Their lighting set up during this is different. This would be because even though One Directions video fits under the in-concert genre, it is more of a "during-world-tour" kind of genre. Whereas Mumford is directly during one of their concerts which is why their lighting is set up professionally and looks so good. I think anyway, as a band, they want good quality and effective lighting because they do not have the chance to move around like other boy bands can (such as One Direction) due to their instruments. A good reason why they would need lots of luminous, high key lighting shining down on their instruments as they're almost members of the band in themselves.
From just the picture I have put in above, it is clear to see that they have a very clearly set out set of lights arranged. They also have what looks similar to fairy lights around there stage, and pitched over the audience.
From just the picture I have put in above, it is clear to see that they have a very clearly set out set of lights arranged. They also have what looks similar to fairy lights around there stage, and pitched over the audience.
As the song begins, and the actual footage of the in-concert video begins, the use of lighting is varied as they have their lights flashing bright and dull to get the audience going, as the lights also beam onto them also.
Then, from 0:23 - 0:44 it seems to be what looks like low key lighting because shadows are being emphasized, this is most obvious when the band singer begins his line at 0:37, as you can barely work out his features as the shadows are being diffused from the light.
I do think that the lighting set up would be quite complicated here as there is a confusing part of the video that could suggest a constant three point lighting is set up, BUT, they are able to control the lights turning off and on in the lighting department - so whenever they choose to change the set up, they can simply turn lights on or off, or brighten or even diffuse them. 0:40 shows a good example of this, because the long shot of them performing from behind, their backs are lit up, whereas when it quickly goes to a close up of the first band member singing the first lines, it is the part where you can barely see his face. This suggests that the lighting in front of the band are from a low key lighting set up, where as the lighting behind them is more of a higher key.
Then, from 0:23 - 0:44 it seems to be what looks like low key lighting because shadows are being emphasized, this is most obvious when the band singer begins his line at 0:37, as you can barely work out his features as the shadows are being diffused from the light.
I do think that the lighting set up would be quite complicated here as there is a confusing part of the video that could suggest a constant three point lighting is set up, BUT, they are able to control the lights turning off and on in the lighting department - so whenever they choose to change the set up, they can simply turn lights on or off, or brighten or even diffuse them. 0:40 shows a good example of this, because the long shot of them performing from behind, their backs are lit up, whereas when it quickly goes to a close up of the first band member singing the first lines, it is the part where you can barely see his face. This suggests that the lighting in front of the band are from a low key lighting set up, where as the lighting behind them is more of a higher key.
![Picture](/uploads/2/4/6/8/24688018/3000126.jpg)
This here is an example of what the set up would look like if the use of three point lighting had been used during their concert. I would think that this would be the case, and they have used this set up, because they are able to turn the different set-up styles of lighting off and on whenever they need to.
When it came to looking at the editing of One Direction's video, I thought it had been done in a similar kind of way to how me and my production team hope to edit our own music video.
Throughout the whole of this video it is literally just clip after clip, and this is called continuity/realist editing. This is where they can make the editing invisible, even though it is obvious that during this video they are in a different place in each shot (that is the main point of their touring video). The first example of where this happens is at 0:31 - 0:35 as 3 different shots have been on the screen since the song began. They have to make sure that they are in time and in sync with the song when they are filming but it is really quite irrelevant during the post-production stage as the song will be/has been played over the top.
This then leads me on to the use of miming/lip sync during this video. The band members look as if they are singing but are probably miming to the song being played aloud to them while they film. Due to this during post-production the real song would have been put over the top of the video at the end.
Throughout the whole of this video it is literally just clip after clip, and this is called continuity/realist editing. This is where they can make the editing invisible, even though it is obvious that during this video they are in a different place in each shot (that is the main point of their touring video). The first example of where this happens is at 0:31 - 0:35 as 3 different shots have been on the screen since the song began. They have to make sure that they are in time and in sync with the song when they are filming but it is really quite irrelevant during the post-production stage as the song will be/has been played over the top.
This then leads me on to the use of miming/lip sync during this video. The band members look as if they are singing but are probably miming to the song being played aloud to them while they film. Due to this during post-production the real song would have been put over the top of the video at the end.
This is where One Direction and Mumford come into the same sort of circle. They have both been edited in a continuity/realist style of editing. However, due to the fact Mumford have had their concert video professionally done, oppose to One Direction filming themselves via a Steadicam. So Mumford have certain effects during their concert video that One Direction don't. These are things like 1:05 where the use of depth of field has been done with the camera's; the shot of their band member but he is unfocused and the focus is on the crowd. These are the special effects that Mumford have benefited from by having it filmed this way and in concert, oppose to themselves and on tour like One Direction.
I can tell that this is also continuity/realist editing cuts like One Directions during Mumford's music video due to examples at points like 1:18 - 1:24 there are 4 different shot types during this, including and example of the depth of field effect that occurs throughout this video.
In terms of the sound, lip sync and miming I'm unsure as to what they have done for this video. I think (if they are able to do this) they would have recorded the actual footage straight through from their mix's. This would mean that the noise from the crowd would have been recorded differently, and put in at certain pauses to make the actual song clear for us to hear, when watching as a music video on the TV at home.
I can tell that this is also continuity/realist editing cuts like One Directions during Mumford's music video due to examples at points like 1:18 - 1:24 there are 4 different shot types during this, including and example of the depth of field effect that occurs throughout this video.
In terms of the sound, lip sync and miming I'm unsure as to what they have done for this video. I think (if they are able to do this) they would have recorded the actual footage straight through from their mix's. This would mean that the noise from the crowd would have been recorded differently, and put in at certain pauses to make the actual song clear for us to hear, when watching as a music video on the TV at home.
![Picture](/uploads/2/4/6/8/24688018/9959.jpg?366)
POST MODERN
Psy - "Gangnam Style"
This style of genre very much fits into the style of performance as it is all so busy and their is so much to look at.
This is the main thing that I noticed while watching this video by Psy. There is so much happening, for the eyes to be drawn in by. This makes it all very random, and not more of a set theme to it, as you do not know what is going to happen during the next scene.
I do believe that the way they have produced this video has just been done for fun, and even if that isn't the actually reason, I think that it has been put on to look that way. Therefore it looks as though it has just been done for pleasure.
The fact that this video is so fun and random, and just full of everything possibly imaginable to be able to fit into one music video makes it very lively and fun; it makes you smile. This is what the genre of post-modern is really all about. Post-modern really developed in the 80's by a technique used which was called "sampling". Sampling is when an artist takes samples from other artists' songs. An example of sampling for a post-modern genre of music video would be "Berzerk!" by the rapper Eminem. During this video (www.youtube.co.uk/watch?v=ab9176Srb5Y) Eminem has taken samples for the drumming from Jay-Z's "99 problems" song and also taken footage from other video's making and using this for footage for his own.
The purpose of this crazy music video…
Well, there are obviously purposes for this video which apply to pretty much all music videos, to cover the reasons behind why they've done it. A couple of these reasons are:
Psy - "Gangnam Style"
This style of genre very much fits into the style of performance as it is all so busy and their is so much to look at.
This is the main thing that I noticed while watching this video by Psy. There is so much happening, for the eyes to be drawn in by. This makes it all very random, and not more of a set theme to it, as you do not know what is going to happen during the next scene.
I do believe that the way they have produced this video has just been done for fun, and even if that isn't the actually reason, I think that it has been put on to look that way. Therefore it looks as though it has just been done for pleasure.
The fact that this video is so fun and random, and just full of everything possibly imaginable to be able to fit into one music video makes it very lively and fun; it makes you smile. This is what the genre of post-modern is really all about. Post-modern really developed in the 80's by a technique used which was called "sampling". Sampling is when an artist takes samples from other artists' songs. An example of sampling for a post-modern genre of music video would be "Berzerk!" by the rapper Eminem. During this video (www.youtube.co.uk/watch?v=ab9176Srb5Y) Eminem has taken samples for the drumming from Jay-Z's "99 problems" song and also taken footage from other video's making and using this for footage for his own.
The purpose of this crazy music video…
Well, there are obviously purposes for this video which apply to pretty much all music videos, to cover the reasons behind why they've done it. A couple of these reasons are:
- To visualize a story being told
- To make money
- To develop and be known as an artist (in this case, globally)
- To create controversy
- To sell/advertise
- To compete
- For download charts
- For platforms
- To win awards
- To entertain: seeing as the video is so create and random, it is difficult not to be entertained by the randomness of this music video
- To create awareness: by having the specific set dance routine to go with this song, featured in this music video, it is actually a really good way of coming strong into the industry and being known almost instantly by the whole world. This definitely happened when this song and video came into the charts; it went viral almost over night and everyone knew the song that was associated with the dance.
- To experiment: if this worked for him once, why shouldn't it work again? Having the response Psy did to this video, it would encourage him to do not different next time.
The conventions used..
The creator of this music video (or the artist) "Psy" is actually from Korea, so the whole of this video is in Korean so in order to interpret the lyrics for this song it's literally impossible unless you can speak this language.
How I would reinforce the songs meaning just by watching the video, as I can't do it via the lyrics of the song. The only lyrics involved that are obviously relevant is "Ey, sexy lady" which tells me that he is showing he has all the female dancers around him throughout the video, which suggests to me that it is something to do with having women around him constantly now that he is this big star; that is also the same interpretation I gather from the way he performs throughout this video.
The generic convention of this video, simply ties in with it's genre, and to the extreme at that. As post-modern screams "FUN" - this is exactly what this video represents. There is so much going on, how I previously mentioned and due to that you would instantly know the style of video it is 20 seconds into the video.
The Techniques used…
From the beginning of this video and throughout, the main shot types used are medium/medium close ups. Apart from when the chorus starts, along with the dance it then moves to a long shot. This happens so that we can have the full effect of watching the dance. Not just watching Psy but all of his female dancers surrounding him, which actually does give it a better effect because dances look better with a troop oppose to a solo dancer standing there, performing.
The creator of this music video (or the artist) "Psy" is actually from Korea, so the whole of this video is in Korean so in order to interpret the lyrics for this song it's literally impossible unless you can speak this language.
How I would reinforce the songs meaning just by watching the video, as I can't do it via the lyrics of the song. The only lyrics involved that are obviously relevant is "Ey, sexy lady" which tells me that he is showing he has all the female dancers around him throughout the video, which suggests to me that it is something to do with having women around him constantly now that he is this big star; that is also the same interpretation I gather from the way he performs throughout this video.
The generic convention of this video, simply ties in with it's genre, and to the extreme at that. As post-modern screams "FUN" - this is exactly what this video represents. There is so much going on, how I previously mentioned and due to that you would instantly know the style of video it is 20 seconds into the video.
The Techniques used…
From the beginning of this video and throughout, the main shot types used are medium/medium close ups. Apart from when the chorus starts, along with the dance it then moves to a long shot. This happens so that we can have the full effect of watching the dance. Not just watching Psy but all of his female dancers surrounding him, which actually does give it a better effect because dances look better with a troop oppose to a solo dancer standing there, performing.
Examples of these shot types would be at 0:23 and 0:36 - these are the medium/medium close up of Psy as he begins to dance. This changes at 0:31 when he begins the dance, and the camera switches straight to a long shot, and then an extreme long shot. The use of a extreme long shot has been used to emphasize the surroundings and location of Psy - as you can see he's standing on top of a building..doing his famous dance.
The introduction of this music video is different to any of the others I've been looking at. The main shot begins with an extreme close-up on Psy, and then gradually zooms out, up in a high angle long shot. This is similar to a type of crane shot because it is going up in the air, allowing us to see him and get an idea of the location, and why its relevant - but in this case nothing is really relevant due to it being post-modern styled, and it's all very random and scatty.
At 0:18 the shot type is a long shot of Psy, because in a couple of seconds he is about to go into his dance routine, and it's important we see the whole of his body at this point. As you can see, at this stage of the video, he has suddenly entered a stable with horses; again absolutely no relevance to the video, he is just there.
After this a scene of shot type happens which reoccurs throughout the whole video. This is at 0:29 where Psy begins to come towards the camera, turning the shot from a long shot to a medium close up. Once the shot type reaches that medium shot at 0:29, the camera then begins to track backwards, (in front of Psy) which gives the illusion that we as viewers are the camera, and Psy is moving towards us.
From 0:36 - 0:55 there is a constant shot type: medium (-medium close-up). There are about 4 different scenes but are all done at medium shot type. This is until 0:55 when a small dance moves takes place and the camera zooms out a little, going into a longer medium shot - again, to show the dancing.
The introduction of this music video is different to any of the others I've been looking at. The main shot begins with an extreme close-up on Psy, and then gradually zooms out, up in a high angle long shot. This is similar to a type of crane shot because it is going up in the air, allowing us to see him and get an idea of the location, and why its relevant - but in this case nothing is really relevant due to it being post-modern styled, and it's all very random and scatty.
At 0:18 the shot type is a long shot of Psy, because in a couple of seconds he is about to go into his dance routine, and it's important we see the whole of his body at this point. As you can see, at this stage of the video, he has suddenly entered a stable with horses; again absolutely no relevance to the video, he is just there.
After this a scene of shot type happens which reoccurs throughout the whole video. This is at 0:29 where Psy begins to come towards the camera, turning the shot from a long shot to a medium close up. Once the shot type reaches that medium shot at 0:29, the camera then begins to track backwards, (in front of Psy) which gives the illusion that we as viewers are the camera, and Psy is moving towards us.
From 0:36 - 0:55 there is a constant shot type: medium (-medium close-up). There are about 4 different scenes but are all done at medium shot type. This is until 0:55 when a small dance moves takes place and the camera zooms out a little, going into a longer medium shot - again, to show the dancing.
The very first shot of Psy is in the same position in the second shot, however in the first shot the lighting on his face is much brighter from 0:06 - 0:10. This will be because it is a close up, and it just looks better if he's lit up and bright on the first shot you see of him, whereas on the second, more distant shot he does not look so luminous. They would have had a light shining near his face on the first shot and not the second. I do think that the first scene on the "beach" is actually in a studio because as soon as the crane shot continues to move further out, it then cuts to another shot in the next location. The scenes in the stables from 0:26 - 0:31 is high key lighting, it is nicely illuminated, but I think that they have used what available light they have in that location too, as there a no shadows creeping in when Psy is dancing about.
1:27 - 1:29 is a good example of where they have definitely just used the available lighting they have, having shooting outside. You can tell this time, unlike the 'beach' section that it is definitely out on a real location because the background looks very smoggy, as Korea is known to have in the atmosphere they live in. The same rule is applied from 1:34 - 0:41.
The main use of lighting that is featured in this music video is definitely either high key lighting, or the use of available light with some help from a high key lighting set up, and possible a three point lighting set up also.
I think this is strongly linked in with the genre and nature of the video. It's happy, crazy and random, and therefore the choice of lighting that is going to help you feel that while watching is going to be bright footage in front of you.
1:27 - 1:29 is a good example of where they have definitely just used the available lighting they have, having shooting outside. You can tell this time, unlike the 'beach' section that it is definitely out on a real location because the background looks very smoggy, as Korea is known to have in the atmosphere they live in. The same rule is applied from 1:34 - 0:41.
The main use of lighting that is featured in this music video is definitely either high key lighting, or the use of available light with some help from a high key lighting set up, and possible a three point lighting set up also.
I think this is strongly linked in with the genre and nature of the video. It's happy, crazy and random, and therefore the choice of lighting that is going to help you feel that while watching is going to be bright footage in front of you.
The beginning of this music video and up until 1:03 has only used cross-cutting between all of the different locations. This way all of the small-length shots are put together, creating the really random effect of these different location merging into one music video.
Once the music video reaches 1:03, the cross-cutting begins to get faster creating almost a strobing effect from shot to shot.
The use of this editing creates excitement and brings a buzz to the music video, and obviously it is more visually interesting.
1:36 - 1:38 shows a very short clip of the use of rewind & zoom in all happen within 2 seconds worth of a shot. I am unsure what type of editing this is, other than simple fast/slow motion edit. But the use of it definitely makes it more interesting to watch.
Similar to the cross-cutting editing scene previously in the video, it happens again at 2:23 - 2:29. It gives out the impression how much the two characters are looking at each other and intensely, as they get closer.
I do think that Psy is miming to the song the majority of the way through the video. I think this because he is often dancing, so it would be difficult to sing at this stage. I also think this because in some scenes of the video, such as at 0:27/0:28 he is not even miming at all. This is similar to how me and my production team would like our music video to be, and there is also a lot of dancing involved in ours, like there is during this one.
Once the music video reaches 1:03, the cross-cutting begins to get faster creating almost a strobing effect from shot to shot.
The use of this editing creates excitement and brings a buzz to the music video, and obviously it is more visually interesting.
1:36 - 1:38 shows a very short clip of the use of rewind & zoom in all happen within 2 seconds worth of a shot. I am unsure what type of editing this is, other than simple fast/slow motion edit. But the use of it definitely makes it more interesting to watch.
Similar to the cross-cutting editing scene previously in the video, it happens again at 2:23 - 2:29. It gives out the impression how much the two characters are looking at each other and intensely, as they get closer.
I do think that Psy is miming to the song the majority of the way through the video. I think this because he is often dancing, so it would be difficult to sing at this stage. I also think this because in some scenes of the video, such as at 0:27/0:28 he is not even miming at all. This is similar to how me and my production team would like our music video to be, and there is also a lot of dancing involved in ours, like there is during this one.
![Picture](/uploads/2/4/6/8/24688018/5115539.jpg)
niLHLisT: aka ANTI-EVERYTHING
"The Beautiful People" by Marilyn Manson, is a very disturbing but performance style music video. The whole feel of this video is grotesque, and has been created for pure shock of the general public. The sepia and distressed tone that the video has throughout is disturbing as it's hard to work out, which we are not used to looking at, so it becomes confusing and therefore distressing for us to watch.
So is there even a purpose to this video?…
I think this was Marilyn Manson's general theme of music he perfumed anyway so there are common reasons as to why he would have produced this music video. These are general things like; making money; controversy;downloads/sell outs; to win awards; to experiment; to entertain, etc. But I think that the main reason of this music video was to shock people, and see what response he got from this, such as much controversy.
"The Beautiful People" by Marilyn Manson, is a very disturbing but performance style music video. The whole feel of this video is grotesque, and has been created for pure shock of the general public. The sepia and distressed tone that the video has throughout is disturbing as it's hard to work out, which we are not used to looking at, so it becomes confusing and therefore distressing for us to watch.
So is there even a purpose to this video?…
I think this was Marilyn Manson's general theme of music he perfumed anyway so there are common reasons as to why he would have produced this music video. These are general things like; making money; controversy;downloads/sell outs; to win awards; to experiment; to entertain, etc. But I think that the main reason of this music video was to shock people, and see what response he got from this, such as much controversy.
THE CONVENTIONS USED:
Before actually making a point of trying to listen and interpret the lyrics of this song, and just looking at the style this video is, the fact that it is called 'the beautiful people' seems like a bit of a contradictory song title. Whether that is the actual point, and the reason Marilyn has done it I am unsure, but it definitely doesn't seem to make a lot of sense.
Before actually making a point of trying to listen and interpret the lyrics of this song, and just looking at the style this video is, the fact that it is called 'the beautiful people' seems like a bit of a contradictory song title. Whether that is the actual point, and the reason Marilyn has done it I am unsure, but it definitely doesn't seem to make a lot of sense.
As I couldn't really understand anything that was being sung during this song, due to the style that this music is, I decided to look at a lyrics video. By doing this it helped me to actually understand (or try to) what the song was about.
Even though, I am still unsure, I have come to a sort-of conclusion that the song is just a load of sarcasm made into a song.
Even though, I am still unsure, I have come to a sort-of conclusion that the song is just a load of sarcasm made into a song.
The Techniques Used...
The general camera shots and the movement of the camera is very scattered, making the video actually hard to watch, and hard to focus in on. This supports the overall theme that the style of this video is, and the emotional feeling you have towards it while and after watching it. There are a lot of close up shots featured during this video, but again, the actual shot types are quite difficult to work out due to the blurred effects and edits that have been put in to give it a 'scary' effect.
From 0:09 - 0:11 there is a series of shot types for the same shot, this kind of thing happens and reoccurs throughout the whole video. I think this has been done for the visual effort, and so the emotions you feel while watching it would be disorientated and confused. The general emotions behind that is what this whole genre is typically about, and it therefore makes sense to have reoccurring shots like this.
There are a lot of close-ups throughout this music video too. This would be done to emphasize whatever is in the shot - and in this case, for this style of video it is quite gruesome, and disturbing, again adapting to the style of video, and theme set.
At 0:39 the video begins to show the actual band members, but just like the previous footage of random objects, they are all quick flash shots, that make your vision distorted and confused. Each time a shot of the band member is shown, it still goes back to other random shots, of different (disturbing) objects, in almost a flashback fashion.
Once we get to about 0:48, and start to see more proper footage of the band, we start to see constant movement of the camera, panning and tracking around the artists. Shot types varying from close-ups that aren't totally in focus (again, done to the set theme), to low angle shots, to high angle shots and to medium shots as well.
I do believe that it is pretty obvious what the style of lighting is from the beginning and throughout the whole of this video; low key lighting. Right up until 1:54, the whole theme in terms of the lighting was very shadowy, and very much hard light.
So, once we reach 1:54, the lighting does begin to get slightly brighter, and we can see less shadows surrounding the band members. This however, does not last for long as it then goes back to that sort of 'flashback' effect of hard light I was previously speaking about.
The general camera shots and the movement of the camera is very scattered, making the video actually hard to watch, and hard to focus in on. This supports the overall theme that the style of this video is, and the emotional feeling you have towards it while and after watching it. There are a lot of close up shots featured during this video, but again, the actual shot types are quite difficult to work out due to the blurred effects and edits that have been put in to give it a 'scary' effect.
From 0:09 - 0:11 there is a series of shot types for the same shot, this kind of thing happens and reoccurs throughout the whole video. I think this has been done for the visual effort, and so the emotions you feel while watching it would be disorientated and confused. The general emotions behind that is what this whole genre is typically about, and it therefore makes sense to have reoccurring shots like this.
There are a lot of close-ups throughout this music video too. This would be done to emphasize whatever is in the shot - and in this case, for this style of video it is quite gruesome, and disturbing, again adapting to the style of video, and theme set.
At 0:39 the video begins to show the actual band members, but just like the previous footage of random objects, they are all quick flash shots, that make your vision distorted and confused. Each time a shot of the band member is shown, it still goes back to other random shots, of different (disturbing) objects, in almost a flashback fashion.
Once we get to about 0:48, and start to see more proper footage of the band, we start to see constant movement of the camera, panning and tracking around the artists. Shot types varying from close-ups that aren't totally in focus (again, done to the set theme), to low angle shots, to high angle shots and to medium shots as well.
I do believe that it is pretty obvious what the style of lighting is from the beginning and throughout the whole of this video; low key lighting. Right up until 1:54, the whole theme in terms of the lighting was very shadowy, and very much hard light.
So, once we reach 1:54, the lighting does begin to get slightly brighter, and we can see less shadows surrounding the band members. This however, does not last for long as it then goes back to that sort of 'flashback' effect of hard light I was previously speaking about.
The editing process of this video, in my opinion, is the most valid part, as it plays the biggest role because of all of the visually-distorted effects that have been used for almost every shots apart from the ones of the band members.
The first evidence of this, is right at the very beginning of the video, within the first 3 seconds. There is a mix of fast-motion and flashback editing. The two types of editing combined, makes it have the disturbing and distorted effect that it does.
At 0:16 a shot of the feet marching, there is definitely the common reoccurring use of fast-forward editing.
The overall type of editing looks like it is a style of cross-cutting, as each individual shot has its own editing style such as flashback or fast-motion, but as a whole the video switches from these shots very quick, building up tension, and giving the video the vibe of disturbance that it does.
Throughout this video, I think that Marilyn Manson, is miming the song because the way the song sings, I'd imagine you'd need to put slightly more energy into it, than what he looks like he is doing through the video itself.
The first evidence of this, is right at the very beginning of the video, within the first 3 seconds. There is a mix of fast-motion and flashback editing. The two types of editing combined, makes it have the disturbing and distorted effect that it does.
At 0:16 a shot of the feet marching, there is definitely the common reoccurring use of fast-forward editing.
The overall type of editing looks like it is a style of cross-cutting, as each individual shot has its own editing style such as flashback or fast-motion, but as a whole the video switches from these shots very quick, building up tension, and giving the video the vibe of disturbance that it does.
Throughout this video, I think that Marilyn Manson, is miming the song because the way the song sings, I'd imagine you'd need to put slightly more energy into it, than what he looks like he is doing through the video itself.
Overall, all of these different genre's of music video, have helped me to understand the different styles and conventions that are inputted while making them. Doing the deconstruction to these videos, alongside making my own music video with my production team, allowed me to have a constant better understanding of each process and technique towards music videos.